Who would try to beat an oncoming train across the tracks? Surprisingly there are hundreds of people that do it every year. They're reward? Death. It's a problem. So we worked with Mouse McCoy, director and star of "Dust to Glory" as well as winner of the Baja 1000, to create a video for the National Highway Traffic Safety Administration that will hopefully help put an end to this senseless carnage. We also produced radio, online banners and social infographics to round out this integrated effort. The results? Lives saved plus a ton of coverage from all of the major news networks – and around a million views on YouTube for the video we created.